The Macallan’s First Online Boutique In Southeast Asia Takes Flight

Have your favourite drams delivered right to your doorstep at The Macallan’s first e-boutique in the region.

The Macallan’s First Online Boutique In Southeast Asia Takes Flight

Savouring good whisky takes time, so it only stands to reason that the shopping experience should be as smooth — and leisurely — as possible. With The Macallan’s newly launched online boutique, customers in Singapore can purchase some of their favourite whiskies from the comfort of their homes, and have them delivered right to their doorsteps.

The online boutique, which you can find here, offers The Macallan’s core range of whiskies for purchase. They include The Macallan Sherry Oak 12 Years Old, The Macallan Double Cask 12 Years Old, Triple Cask Matured 12 Years and 15 Years Old as well as The Macallan Rare Cask.

The Macallan’s upcoming Edition No. 5 is also available for purchase here. The unique purple bottle was made in collaboration with the Pantone Color Institute, who created the bold, enigmatic shade of purple that adorns the Edition No. 5. 

“We can find much common ground between whisky making and colour creation,” says Sarah Burgess, The Macallan Whisky Maker, of the collaboration. “Colour development starts with mixing basic colours with precision to achieve different shades, while for whisky-making, it is the knowledge and understanding of a specific palette of colours from the cask which is the starting point. From here we can craft the desired character and specific colour of the final whisky”.

American oak casks were handpicked for this limited release single malt, for both their rich colour and ability to deliver a whisky with a flavour as full as the Edition No 5’s. The result? A sunlit barley shade accompanied with an intriguingly intense flavour profile, redolent with the sweetness of caramel and fresh fruit combined with oak spice.

Region Commercial Director of Edrington Singapore, Justin Wang, says: “Consumers in the region are becoming increasingly digital-savvy, and attracted by the ease of online shopping.”

“Given the favourable business environment and the opportunity at hand, it came as a natural fit for us to pilot our online boutique here,” he adds.

Aside from whiskies, the e-boutique also has official The Macallan merchandise for sale, ranging from Chevron Tumblers and Lalique glasses to ice ball makers.

For now, The Macallan online boutique ships exclusively within Singapore, with complimentary shipping on purchases above SGD$100.

But if you’d prefer to be more hands-on with your whisky, you can always book a tasting flight experience at The Macallan @ 1855, which can also be done through the digital platform.  

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