Think Pink

Here’s How You Can Support The Estée Lauder Fight Against Breast Cancer And Win Prizes

Take part in a virtual run to snag gifts or purchase limited edition Pink Ribbon products.

Here’s How You Can Support The Estée Lauder Fight Against Breast Cancer And Win Prizes
Support breast cancer awareness month this October with The Estée Lauder Companies' pink campaign.

Estée Lauder Companies‘ (ELC) fight against breast cancer began in 1992, when Evelyn Lauder co-founded the Breast Cancer Campaign. Through sales and advocacy work, the establishment has raised more than $99 million globally to support the cause, with more than $80 million pumped into 321 medical research grants through the Breast Cancer Research Foundation (BCRF). Though research and studies on the subject have come a long way, an end to the disease is still far from sight.

“We are heartened that today, with early detection and improved treatment, we have seen great progress. However, the fight is far from over – we will continue to rally people everywhere to join us in our mission to spread awareness and help find a cure for this disease to create a breast cancer-free world. We are delighted to continue our support towards our long-term partners, Singapore General Hospital for their commitment to seeking a cure for breast cancer, and to the Breast Cancer Foundation for their advocacy work towards breast cancer awareness and the support for the breast cancer community in Singapore,” shared Margaret Chooi, the managing director of The Estée Lauder Companies Inc.

Additionally, proceeds from the registration fees of the first-ever Breast Cancer Campaign Virtual Run 2021 (till October 31) in Singapore led by ELC will also be donated to BCF. Throughout October, participants are encouraged to clock a distance of 75km in their own time. Participants who are able to successfully complete this stand a chance to win prizes from ELC brands.

That’s not all. This year, two fitness studios have joined ELC as Pink Partners to raise awareness for the Breast Cancer Campaign. WeBarre is offering virtual and physical classes, with proceeds pledged to the Breast Cancer Foundation; as is Freedom Yoga.

While WeBarre participants will be presented with a Pink Beauty Pack (including an Artclaytion x ELC tote bag) and a beauty kit from ELC worth S$110, Freedom Yoga participants will receive a complimentary Pink Beauty Pack worth S$110. It’s not too late to pay it forward.