There is a growing number of brands advocating sustainability in fashion, but many lack a platform that lets them broadcast their message to a wider audience. Enter Net-a-Porter. The online retail destination has announced Net Sustain, an initiative that not only provides brands with the opportunity to showcase their environmentally conscious practices but also encourages consumers to practise mindfulness during their next purchase.
“This is an important milestone in our sustainability journey at Net-a-Porter. We have always wanted to provide our customer with the best choice and our sustainable edit is a natural extension of this. Net Sustain will launch with 26 brands, which fit within defined criteria, from considered materials and processes to reducing waste in their supply chain,” explained Net-a-Porter’s Global Buying Director Elizabeth von der Goltz in a statement.
A dedicated section on the site has been set up to showcase the items that fulfil “one or more of five key attributes” that Net-a-porter has identified as pillars to sustainability, which includes the celebration of craft and the “locally-made” tag. Expect to find gems from exclusive capsules from Stella McCartney and Maggie Marilyn, as well as on-trend pieces from brands such as Ninety Percent, Lem Lem and Chopard.