- Asia Rising
The event also celebrated the 40th anniversary of the twinning of the cities of Milan and Shanghai.
In a first for Prada, the brand travelled to Shanghai and kickstarted men’s fashion week with a special staging of its spring/summer 2020 runway show. It has traditionally shown on home ground at the company’s Milanese headquarters, then at the Fondazione Prada when the contemporary space was completed in 2015. The brand only began making New York a pit stop for its cruise presentations last year.
As guests sat in the Silo Hall of Minsheng Art Wharf while bathed in blue light, Miuccia Prada sent out a collection that consisted of pieces made for the contemporary man’s wardrobe, but finessed with a boyish spirit. Block-coloured field jackets matched with khaki shorts had all the appeal of a Boy Scout’s uniform, while tank tops done up in classic menswear shirting fabric boasted deep scoop necklines subverted the innocence of pyjamas. The designer toyed with proportions too, masterfully mixing oversized polo tees over long shirts, then capped off the proceedings with sweet jolts of pastel hues such as strawberry and baby blue.