When Sheila Sim was first invited to work with Zenith on the Dreamhers campaign, she was delighted. Introduced in 2020, Dreamhers comprises a collective of independent, inspiring women spanning the globe, sharing their stories of how they are vigorously pursuing their dreams. In fact, her personal story impressed Zenith’s management so much that CEO of Zenith, Julien Tornare, invited her to become a Friend of the Brand this year.
The 36-year-old actress, model and entrepreneur’s independent success, continuous self-improvement and willingness to adapt has enabled her to switch hats repeatedly and shape her own path. Says Tornare, “She is the perfect embodiment of what Zenith aims to achieve with our ‘Time to Reach Your Star’ philosophy.”
Tornare adds, “Zenith is very delighted to welcome Sheila into the Zenith family. We see how her humble beginnings and down-to-earth personality has led her to her current success, not only as a top model and actress but also as an entrepreneur.”
The actress is equally thrilled at being appointed to the role. “Dreamhers really aligns with my personal and professional values. I hope to inspire young women out there to reach for the stars. To help them realise that success can come to anyone if you put your mind to it, and your past doesn’t have to define your future. I want to tell them that if you dare to dream, you will achieve.”
As a Friend of Zenith, Sim will be appearing in the brand’s cross-channel communications along with other international ambassadors such as Aaron Rodgers, sharing her story of reaching her life goals. In her first brand campaign, she wears the brand’s latest release, the Chronomaster Sport, the iconic Zenith model that now features a ceramic bezel that measures up to 1/10th of a second. The watch bears the brand new calibre 3600 El Primero movement with an enhanced 60-hour reserve, skeleton rotor and stop seconds function. It’s available in four models in boutiques and authorised retailers today.
Wondering What’s Next
Sim’s latest project focuses on how to help people reignite their curiosity, encouraging them to dream and reach for their star. WonderandWellness is a self-care project that she started before the Covid-19 pandemic hit. Founded with Jade Seah and Claire Ong, the trio developed a programme to help people manage their well-being, and re-engage their sense of wonder in bite-sized formats. The idea formed as she was pursuing a course in positive psychology in 2019. “When I graduated in 2020, I realised how important the skills and insights I learnt are for everyone, especially during Covid-19,” she says.
During the lockdown, they conducted virtual classes for the public on how to stay mindful, meditate, as well as other life skills that can benefit every person in their respective life journeys. And on social media, she’s also sharing simple tips and ideas to help everyone manage their well-being. Beyond that, she plans to develop positive psychology programmes to support women dealing with serious issues such as postpartum depression. But most importantly, she hopes to spur people to dream and wonder.
“A lot of people think their dreams are beyond reach. I want to help them change that mindset, by teaching them how to visualise their dreams and combat their fears. But it’s also important to live in the now and have a sense of wonder about the world, while you’re chasing your dreams. These are values I wish to pass on to others, including my daughter,” she explains.
As a Zenith ambassador and through the Dreamhers platform, she hopes to share her personal message to a global audience: “Believe that you can bring about change today if you want. Don’t be afraid to try,” she opines. “You don’t know what the future will bring, but you can enjoy the learning process. Focus on what you can do today to make tomorrow better.”