The Miaja Gallery was transformed into party town as guests of A magazine were invited to ‘Xperience the Ulysse Nardin X’ on 5 July. Guests rolled up in their fast cars, ready to party the night away.
Later, up in the gallery, they explored a darkened room where they got to discover the brand’s new concept watch, the Freak NeXt with its patented flying oscillator and phosphorescent touches. Previously released X watches—the Freak X and Skeleton X, revealed at SIHH in January—were also on display in the main room.
Hosted by the CEO of Ulysse Nardin, Patrick Pruniaux, and Group Managing Director of The Hour Glass, Michael Tay, this was an evening for rebels to have fun with the unexpected—think liquid food served in laboratory test tubes and injection syringes—while themed dance performances added to the adrenaline.