Storied watchmaker Rolex has always been a keen patron of the arts — so when artists around the world began feeling the pinch from Covid-19, Rolex readily stepped up to offer aid.
With their upcoming Perpetual Music concerts, Rolex will help support about 100 artists whose work and lives have been adversely affected by the pandemic. And though the virtual concerts themselves are free to watch on classical music channel medici.tv, Rolex has ensured that all artists involved in the production are remunerated fairly.
The concerts are supported by three Rolex Testimonees — Juan Diego Flórez, Rolando Villazón and Sonya Yoncheva — as well as acclaimed French violinist Renaud Capuçon.
The first online concert begins on August 21 in Italy’s Teatro Rossini, where Juan Diego Flórez — one of the world’s most celebrated and beloved tenors — will perform with an orchestra.
On September 1, the concert moves to Berlin, where Bulgarian-Swiss operatic soprano Sonya Yoncheva will take part in a recital programme at the Berlin Staatsoper.
The last performance will take place at Paris’ grand Palais Garnier, where lyric tenor Rolando Villazón and violinist Renaud Capuçon will showcase a stirring repertoire of baroque and chamber music.
Beyond the Perpetual Music concert, Rolex is also helping to fund artists at New York’s Metropolitan Opera.
“During these difficult times, when musicians have suffered both the loss of audience and income, our aim is to provide them the opportunity to perform with renowned artists at prestigious venues with the finest acoustics,” says Rolex’s Director of Communication & Image Arnaud Boetsch.
“Last but not least, within the context of these unprecedented circumstances, this project is also a way for us to help keep music as an essential element in our daily lives.”