A passion for jewellery runs in Simone Ng’s blood. Founder and creative director of home-grown brand Simone Jewels, she is the granddaughter of ardent jewellery lovers: her paternal grandfather was a Malaysian businessman who owned a chain of 13 jewellery stores, while her maternal grandparents were jewellery collectors who regularly brought home rare and precious gemstones from their extensive travels.
Surrounded by such passion for bejewelled finery, it seemed only natural that she would embark on her own journey in the world of gemstones. In 2006, she found her true calling when she launched Simone Jewels.
A self-taught jeweller with no formal training in jewellery design, Ng is guided by her intuition. The certified gemologist starts her creative process by first assessing gemstones, before designing spectacular collections each year inspired by fascinating stories linked to her love for history and literature. No two jewellery pieces are alike, and each wearable art work is an intricate, evocative and transformable bejewelled masterpiece made to survive the vagaries of time.
In the last 15 years, some of her more notable collections include Parisian Chinois (2012), an East-meets-West set of jewels that draws on the story of the friendship between Emperor Kang Xi and King Louis XIV in the 17th century; as well as Birds of Poetry (2018), a feminine collection inspired by poems from literary masters William Shakespeare, John Keats and Percy Bysshe Shelley. Other exceptional pieces include a pendant that plays music when wound up, and rings festooned with rare gemstones that flip open to reveal secret compartments.
One of the milestones in the brand’s history was set in 2013, when the Reverso necklace was selected and auctioned off by Sotheby’s Asia. No stranger to awards and accolades, the brand’s other significant moments include being conferred the Luxury Jewelry Brand award in 2016 by Luxury Lifestyle Awards, Most Promising Brand Award in 2018 by Singapore Prestige Brand Award as well as the Women Entrepreneur Award in 2019 by Women Entrepreneur Awards.
In 2020, she adds to this list another important achievement: being the first Singaporean jeweller to land a spot at luxury department store Harrods in London.
She continues to be guided by her brand ethos, “Yesterday’s tale, today’s creation, tomorrow’s inspiration…” and strives to meet the evolving needs of jewellery aficionados with one-in-the-world storied gems that sparkle with the allure of creative storytelling.