The Taiwanese jeweller's creations are elaborate compositions, with each stone treated like a musical note.

Showcasing Opulent Jewellery That Makes One Feel Like A Queen Wearing Them

But advertise with influencers? Never. They'd choose everyday women over vacuous models any day.

The move is likely part of the greater plan to make the brand cool and relevant to younger consumers.

So said Alessandro Bogliolo, chief executive officer, Tiffany & Co, about its new Diamond Source Initiative.

Not as Christie’s top grossing jewellery auction, but as the best performing auction of any Indian jewellery and art.

That and more in a Q&A with Piaget’s newly minted brand ambassador.