Smash Your New Year Fitness Goals With These Sustainable Luxury Activewear Brands

Because keeping fit should not come at the detriment of our planet.

Smash Your New Year Fitness Goals With These Sustainable Luxury Activewear Brands

It’s 2020, which means your requisite “I will lose (insert number here) kilos by June” resolution will come back up again. I know, I’ve been there myself.

I’m not sure about you, but personally I find that a good way of spurring myself to get some exercise into my daily regime is to get myself some new workout threads. There’s something encouraging — and a little guilt-trippy, even — about the practice of getting new activewear to motivate myself off the couch and onto the stationary bike.

Fashion is one of the biggest culprits when it comes to environmental damage, and exercise clothing is just as guilty in sharing the blame. Because a majority of activewear clothing gets made from synthetic materials like spandex and polyester, they don’t break down when discarded. Instead, they get buried in a landfill for eternity.

Then, there’s the case of microfibers. According to Wired, every time you wash your workout gear, your active clothes shed about 100,000 synthetic fibers. It gets washed into our waterways, consumed by fishes, which then make their way back into our bodies. Scary, eh?

So, in the spirit of helping you stick to your fitness resolutions as closely as possible, here are a few sustainable activewear brands that are trying to do something good for Mother Nature.

01 | Ninety Percent

London-based fashion brand Ninety Percent is all about making the basics, and making it well. Founded in 1988 by Para Hamilton and Shafiq Hassan, a majority of their wares focus on providing customers with well-cut basics that last the test of time. The designers also focus on producing sustainable activewear using materials like organic cotton, and donate 90% of their profits between charitable causes.

Shop at ninetypercent.com.

02 | Veja

If you’re not acquainted with this shoe brand, consider this your official introduction. Taking pride in their work as a make of vegan shoes, the French label works with organic cotton, and sources innovative materials such as discarded tilapia skin and wild-harvested rubber. And the designs aren’t bad to look at either. In fact, you’ll find a range of timeless designs that span from running shoes to tennis sneakers, so you have the right pair of sneakers to wear everywhere.

Shop at Pedder On Scotts or at veja-store.com.

03 | Vyayama

Founded with the intention of providing an alternative to the synthetic materials often used in activewear, Vyayama — which means to tame the inner breath — produces high-quality luxury yogawear that’s kind to the earth. Tencel fabric is made from sustainably-farmed eucalyptus plants, and are certified non-toxic and skin-friendly. Plus, the high-performing fabric ensures that moisture is always wicked off the skin, so you stay comfortable throughout your yoga routines.

Shop at vyayama.com.

Smash Your New Year Fitness Goals With These Sustainable Luxury Activewear Brands

04 | Stella McCartney

This is a brand that needs to introduction, but we can’t talk about sustainable, luxury activewear without Stella McCartney right? After all, the English-based brand is perhaps one of the most vocal voices in the arena of eco-friendly fashion. McCartney’s wares don’t use animal by-products and incorporate recycled plastics and organically-grown natural fibres. Plus, it’s super chic!

Shop at all Stella McCartney boutiques or at stellamccartney.com.

05 | Fisch

Even swimwear gets an eco-friendly update. Founded in 2017 by Swedish designer Agnes Fischer, the statement swimwear is made out of recycled fishing nets that are salvaged from the oceans. The salvaged nets are then turned into econyl — a material that is made regenerated nylon. Plus, every swimsuit is handmade in Italy also, adding that extra touch of luxe.

Plus, it’s got its own band of celeb fans, including supermodel Elsa Hosk and It-girl Patricia Manfield, because the designs bank heavily on trendy styles, textures, and cuts.

Shop at fischswim.com.

Related Stories