15Feb

Shopping Mall 2.0
Can Virtual Reality Save Luxury Retail?
As brands seek to add value to the shopping experience, VR is no longer just another marketing gimmick.
As brands seek to add value to the shopping experience, VR is no longer just another marketing gimmick.
With the unveiling of her virtual reality showcase, the local designer proves that you don’t need to be physically together to have a great time.
In the wake of an unprecedented global health crisis, brands are increasingly making their presence known through digital means – be it virtual avatars or tech-driven supply chains. The question now remains: what lies in store for brands who are tactically embracing all things virtual with open arms?
Meet the 23-year-old Oxford whiz that invented her own dementia treatment using VR.