How does a luxury fashion house continue its momentum after an unprecedented partnership (read: The Hacker Project between Balenciaga and Gucci)? For the latter, it’s by collaborating with one of the biggest sports brands in the world: adidas.
adidas x Gucci made its debut during Exquisite Gucci — the live fashion show that saw Gucci returning to its Milan Fashion Week schedule as well as the seasonal fashion calendar. And as with most things in the fashion-sphere nowadays, the collaboration was rumoured to exist long before the date for the show was even set.
-
Image: Gucci. -
Image: Gucci. -
Image: Gucci.
The collaboration made a somewhat subtle appearance on look two of the autumn/winter 2022 collection. It was an electric blue heeled boot that was decorated with adidas’s iconic three stripes — easily missed but at the same time, unmistakably adidas. What was immediately registered that adidas x Gucci was indeed happening came in the form of look four’s green GG-laden trousers that were once again, marked with the adidas three stripes running along the sides. Then, it was adidas motifs —namely the three stripes and the Trefoil — merged with Gucci branding in various iterations making their presence known on the runway.
But away from the runway theatrics, the commercial adidas x Gucci collection is actually more sportswear-inspired. The extensive collection — across womenswear, menswear, and accessories — combines Gucci’s penchant for retro stylings with adidas’s distinctive sportswear offerings. The iconic adidas tracksuit for example, is a key part of the collection and is reimagined in either shorts and joggers for women or flared trousers for men. Graphic T-shirts are emblazoned with the hybrid Trefoil-Gucci logo rendered in tonal hues, washed pastels, and in retro cuts.
-
Image: Gucci. -
Image: Gucci. -
Image: Gucci.
The same sort of hydrid logos appear on signature Gucci accessories the likes of baseball caps, bucket hats and Horsebit backless loafers. On the bags front, a roomy sporty duffle is either decorated with the GG Supreme canvas and splashed with the Trefoil-Gucci logo or colourful prints that are part of the ready-to-wear portion of adidas x Gucci.
The adidas x Gucci collection is scheduled for a global release on 7 June 2022. In Singapore, a dedicated offsite pop-up will be created for the launch of the collection, with details to be announced soon. But what’s certain is that with the amount of buzz already evident even before the official announcement of the collaboration, this is one not to sleep on.
-
Image: Gucci. -
Image: Gucci. -
Image: Gucci.
See all the adidas x Gucci pieces expected to launch this 7 June at select Gucci boutiques, the dedicated adidas x Gucci pop-up as well as on gucci.com/sg.