The French conglomerate was reported to have paid a cool US$16.6 billion for the American jeweller.
But advertise with influencers? Never. They’d choose everyday women over vacuous models any day.
The Agenda: Southeast Asia’s Largest Whiskey Showcase, Cartier’s New Interactive Pop-Up, And Other Things You Need To Know
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The move is likely part of the greater plan to make the brand cool and relevant to younger consumers.
So said Alessandro Bogliolo, chief executive officer, Tiffany & Co, about its new Diamond Source Initiative.
Not as Christie’s top grossing jewellery auction, but as the best performing auction of any Indian jewellery and art.
That and more in a Q&A with Piaget’s newly minted brand ambassador.