Luxury brands are cottoning onto the potential of the experience economy.
The Taiwanese jeweller’s creations are elaborate compositions, with each stone treated like a musical note.
The entire collection is chic, curated, and eminently wearable.
The French conglomerate was reported to have paid a cool US$16.6 billion for the American jeweller.
But advertise with influencers? Never. They’d choose everyday women over vacuous models any day.
The Agenda: Southeast Asia’s Largest Whiskey Showcase, Cartier’s New Interactive Pop-Up, And Other Things You Need To Know
Your go-to list of the best things to shop, see and experience.
The move is likely part of the greater plan to make the brand cool and relevant to younger consumers.
So said Alessandro Bogliolo, chief executive officer, Tiffany & Co, about its new Diamond Source Initiative.
Not as Christie’s top grossing jewellery auction, but as the best performing auction of any Indian jewellery and art.
That and more in a Q&A with Piaget’s newly minted brand ambassador.