Valentino is serious about its Valentino Vintage project — a reinvigoration of pre-loved and -owned Valentino pieces with the help of a number of recognised vintage stores worldwide. The project began in October 2021 and now, it’s in the second phase where the plan is put into concrete action.
The second phase of Valentino Vintage has been named Valentino Vintage Takeovers. And as the name suggests, the maison has taken over the space of four selected vintage stores in Tokyo, New York, Los Angeles, and Milan, claiming them as it’s own for a limited time.
From 7 June, Tokyo’s The Vintage Dress, New York Vintage, Resurrection Vintage in Los Angeles, and Milan’s Madame Pauline Vintage have been completely outfitted with the pieces from the first phase of Valentino Vintage. According to a press release, these stores have been selected owing to their “ability to celebrate creative, transformative, and authentic individuality. In these places, circularity has always represented strength, and discovery is the greatest value.”
In addition to being able to purchase authentic pre-loved Valentino pieces in a completely Valentino-fied vintage store setting, customers are able to request for a consulting service on their own Valentino garments for a limited period. The vintage store (only the participating four Valentino Vintage Takeovers stores) will then work with the maison’s archive team in Rome to assess the garments. Customers will then be presented with a document containing all available information about each garment.
Valentino Vintage Takeovers is set to conclude on 18 June in Tokyo and 19 June in the US. Its partnership with Madame Pauline Vintage has already passed in conjunction with the conclusion of this year’s Salone del Mobile.
What awaits the next phase of Valentino Vintage is partnering up with fashion schools — the places where new, fresh ideas often originate from. There are yet to be any details of when and which fashion schools the maison will be partnering up with for this phase. But as with the phases thus far, phase three is bound to be another multi-city effort.